You May Need a Copywriter

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This summer, the American Writers and Artists, Inc. introduced me to copywriting – the art of persuasive writing. Copywriting has been used for over a century to promote businesses, organizations, and individuals.

For years, copywriters focused on direct marketing. Persuasive sales letters, often referred to as “junk mail” sell products from magazine subscriptions to organizational memberships.

Over time, marketing and selling needs changed and copywriting opportunities expanded. Copywriters now write everything on the internet from blogs to social media posts. In addition, copywriters write about products sold from one business to another called B2B writing.

Copywriting services are not limited to promotional writing. White papers explain a product or service, usually to another business. Case Studies are stories of a company or organization’s accomplishments. In addition copywriters offer a variety of other services such as resume writing, script writing, and travel writing.

On October 5, 2015, I launched my copywriting business Skywalker Payne, Wordsmith & Storyteller at Your Service. Do you need a copywriter or know someone who does? If so, I’m at your service, check me out.

JAKE 3:2

Seems like Jake has a friend to depend on.

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Fears and Doubts, Obstacles or Incentives?

Jump (1)

Preparing to start a new venture is like jumping off a diving board. You’re flying off into space with the trust of a graceful landing.  Like a dolphin at play, you’ll burst through the water’s surface.

But some dives aren’t a cinematic success. I didn’t learn to swim until I was in fourth grade and jumping off a board was scary. But I did it, as I headed toward the light of the surface, I opened my mouth. The lifeguard pulled me out of the water before I choked to death. But, I never jumped off a diving board again.

Throughout my life, I’ve followed a cycle. I dove into learning a skill or subject I was interested in and as soon as it became uncomfortable or challenging, I dropped it. I didn’t know, until recently, that this implicit memory kept me in a holding pattern.

“Essentially implicit memory is a memory that you don’t realize you are retrieving from the past.”

Debra Burdick, in Mindfulness Skills Workbook, further explains that perceptions, emotions, bodily sensations, and behavior contribute to implicit memory. When implicit memory is tied to past trauma it can emotionally “hijack” you in the present.

My fear of drowning left me standing at the shore. The beauty and mystery of water appeals to me but I never went snorkeling as my youngest sister did. And now, as I reflect on my life, I see how this one implicit memory kept me from fulfilling my deepest dreams.

In high school I wanted to be a doctor until I took a biology class. My dislike of dissection and feeling sick from the teacher’s vivid descriptions of burns and other physical illness, led me to abandon that ambition. But forty years later, I became a nurse.

I began college with a major in dance and drama. Feeling alone and isolated, struggling with movements, and gaining weight, I dropped those classes after the first semester. Yet most of my thirties I was a performing artist and in my forties earned a degree in storytelling.

Since I was in third grade I’ve been writing. In my twenties I worked as a writer for brief periods. But when the work didn’t come easily and rejections piled up, I sought other ways of sharing my writings by performing.

A gypsy lifestyle, combined with an unconscious implicit memory, prevented me from reaching a level of stability and consistency recognized as success. Still I was fortunate to have many interesting and creative experiences even if they didn’t make for an impressive professional resume.

Often when you articulate your frustrations, your doubts and your fears people think you’re weak, struggling, confused. Until you see the obstacles blocking your way can you find a new path or remove the barriers.

Sometimes you don’t know you’re going in the right direction, you just know you have to try another route. When I began blogging in December 2011, I had no idea it would be the compass leading me straight to my life destination. I am a writer and this is my life’s work.

Yes, I wake up at three a.m. some mornings, like this one, filled with fears and doubts. But, I started writing this essay a few weeks ago and during that time my work has taken concrete shape. I have a plan, a website that launches next week, a client, and I publish my second book in November.

What forgotten traumatic experience, in your past, prevents you from doing what you know you were put on this planet to do?

Photo by travelbychance.blogspot.com

 

 

JAKE 3:1

Will Jake get out of this mess? Come back next week to see.

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JAKE 2:2

What will happen next? Come back next week to see.

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All Things Alaska – #5

IMG_1503On rare precious days, such as today, the sun shines brightly in a cloudless blue sky and the multi-crystal blue shades of the sea’s surging waves call out to the restless soul. And one just stands feeling the sun’s sweet warmth to revel in the moment’s gift to just be.

Just be alive, still, observe and receive the wonders of life. One day the skies can be cloudy, grey, and wet and the next provide a visual Elysian delight.

Nature is the best doctor and does soothe the dissatisfied mind.

Originally written 9/23/2014

Wonder Haiku 135

R:  128 G:  255 B:  161 X:49972 Y:10944 S:    0 Z:   53 F:  126

R: 128 G: 255 B: 161 X:49972 Y:10944 S: 0 Z: 53 F: 126